The brand was redesigned considering significantly strategy changes. The project began by redefining brand positioning. It guided the whole process to enhance the perception of brand value and highlight the quality of the products. As a result, all assets of the brand have been redesigned (printed and digital), a new concept has been set for the store space, a new tone of voice was suggested and the brand now has a guideline to keep working consistently.

This project covered Strategy, Brand Identity, Digital Design, Signage, Retail Design and Photography.